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Would you ever consider:
Of course not.
Because today, water and heat come to you through utilities.
But you know what we still do?
We drag our 3000-pound cars through 2 miles of backed-up roads using ¼ gallon of gas to pick up 20 pounds of groceries.
Not a very efficient use of resources.
Each month, American households stay supplied through an average of:
…305 million deliveries
…7 billion shopping excursions
Results:
…Billions of gallons of diesel and gasoline burned to fuel those delivery trucks and cars
…Roads in constant need of repair
…Traffic congestion
…Accidents, injuries and fatalities
…Millions of tons of waste generated by packaging materials
As online shopping continues to explode, these issues will just get worse.
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The above was an excerpt of some copy I wrote for my client, Robert DeDomenico, founder of CargoFish.
Robert is a visionary who is pouring most of his funds into product development. But he is passionate about how his product can fuel positive change, so he found a way to hire me in a limited capacity so he could get his message out to the world.
He works full time and is a father of three - not a man with a lot of spare time. But he believes his system can improve the quality of life for millions of people, so he plugs away at it every weekend.
THIS is the kind of product I love to write about. The kind of client I can't get enough of.
Someone with a vision. Someone who cares deeply about doing things the right way.
(BTW, Robert is actively looking for investors. Know of anyone interested in a once-in-a-lifetime investment opportunity? Send them to him.)
Maybe your product is not as revolutionary as Robert's. But the vision and passion to make someone's life happier, healthier or easier can come along with even a small product - like an all-natural floor cleanser or a handcrafted journal that helps people slow down and reflect.
What matters is the energy behind it, and finding the right words to express that to the world.
When the marketing truly reflects the passions behind the product, consumers FEEL it and react accordingly. Such marketing stops feeling like marketing - it becomes a bridge connecting meaningful solutions with the people who need or want them.
And then, suddenly, you don't have to sell so hard, because the right people are naturally attracted to your message.
So if you're looking to escape the rat race of modern marketing, to stop chasing murky metrics and start generating passionate interest - I've got a solution for you.
Chavy