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My kids love this cute little card game, Sleeping Queens. (The tagline is A Royally Rousing Game. Fabulous, right?)
There are 12 Queen cards. My personal favorite is the Pancake Queen - she's got two giant butter-and-syrup drenched pancakes sitting proudly on the skirt of her very puffy gown. Plus a hat piled high with pancakes. Yum!
The purpose of the game is to use a King card to wake up the most Queens. But you gotta watch out. There are Knights that can steal queens and sleeping potions that can put them right back to sleep.
I like to think about people on your email list as "sleeping queens."
Queens, because they're a perfect fit for what your selling. You know this, because if they're on your list they either purchased something, or opted in to get your content.
Sleeping, because if you don't keep reminding them that you have what they need - they won't buy it.
Email Infusion is my version of a King card. It sets you up with an email marketing system that will work for you around the clock, nurturing customers and moving them steadily toward a sale.
Here's how it works:
- Market research to help me learn what your current and potential customers care about, what people like most about your products, and what your competitors are doing (so I know how to make you stand out.)
- A simple messaging guide to ensure that your emails sound consistent.
- A lead magnet - a value filled info product or offer that will attract exactly the kind of customers who will become brand fans.
- An opt-in page to get as many site visitors as possible to sign up for your emails
- A 3-4 email welcome sequence introducing readers to your business and sharing some valuable insights and tips.
- Sample monthly content calendar outlining 2-3 weekly email topics.
So if you've got lots of sleeping queens waiting for a nudge, or if you want a way to add more queens to that list, Email Infusion is your answer.
Royally excited to rouse your list,
Chavy