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He was tall and lanky, with an afro-style head of curls and gangly limbs. His very prominent Adam's apple bobbed up and down every time he spoke. Round wire frame glasses and a plaid shirt finished the look.
The first time I met Mr. Newman, he was standing near his desk at our local Brooklyn Public Library. I asked him for help finding a certain book. He asked me for my mother's number.
He dialed. "Hi, did you know your 6 year old is here in the library on her own?"
I was ten. (Yeah, I was a scrawny little thing.)
But despite that inauspicious beginning, we had a great relationship, Mr. Newman and I. He was always on the lookout for books he thought I would enjoy. He would order books I wanted that the library didn't have yet. And he always greeted me with a smile.
When Brooklyn Public Library ran a "nominate your librarian" event, who do you think I nominated? You got it.
Mr. Newman was chosen as one of the winning librarians and I, as the one who'd nominated him, got to attend the awards event with my mother. In the New York Times building in the city.
Then my library branch closed for renovations (which took years, of course), Mr. Newman was transferred to another branch, and I never saw him again.
But I still remember him.
He was nerdy. He was a bit of an oddball.
But out of all the tens of librarians I've interacted with over the years, he's the only one I remember. And I don't remember him vaguely. I remember exactly how he looked, how his voice sounded. I can clearly picture him standing near his desk, talking to me.
Why?
- We had a value-based relationship
- His quirks made him memorable
Can you see where I'm going with this?
In our quest to be liked - as a person or as a brand - we often try to tone down the parts of our personality that are "different." But that's a big mistake.
Those parts are exactly what you should highlight, not hide. That's what makes your memorable, it's what draws the right people to you.
Tell Your Story helps you isolate that x-factor, that thing that really defines your brand and makes it what it is. And how to effectively express that factor in your marketing, in a way that builds a relationship with the people who will appreciate what you are and what you offer.
So if you're ready to break out of that fear of being different, and become so memorable that they think about you and your products even when they're not looking at your ads, hit reply.
Embracing my quirks,
Chavy