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Extreme cold warnings were issued in thirteen states this week.
I could tell you it was minus fifty degrees in some parts of Montana.
Okay, says your brain, that's a very low temperature.
Or, I could use the words of Dakota Zoo employee Lincoln, who said, “and I had an ice-cream headache halfway there. You know it's cold when you have an ice cream headache without eating ice cream.”
Now? I feel that temperature. Literally, a touch of that awful brain-freezing ache rose up to my forehead when I read that sentence.
That's the kind of language you should aim to use on your ads and websites.
Not words that tell facts. Words that make people viscerally experience things.
When I was writing an about page for Fuller Brush, I wanted to demonstrate how strong and long-lasting their products are. I could have written about the premium American materials they're made of, how strong they are.
Instead, I wrote about how Fuller Brush customers have had the same broom for decades. (For real. There's a review on their site that says "I've had this broom since my son was 10, he's now 36.")
Long lasting bristles vs. she used the same broom for 30 years.
Which one is more powerful and convincing? There's no comparison.
So take a look at the product page you're promoting. What can you change up to make people feel the benefit?
Sometimes you're too deep into the details and knowledge of exactly how your product is made - and that makes it difficult to see it from the point of view of a potential customer.
If that's you, and you want to help site visitors experience why they need your product - let's talk Power Up.
Stop telling, start showing,
Chavy