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Here are the posts that generated intense reactions and discussions on LinkedIn, the emails that prompted a slew of replies and inquiries, and finally - the stuff that I loved because it felt so right and true to me.
Here's why I'm sharing this now.
I've been engaged in a lot of self-discovery these last few weeks.
As part of Brand Voice Visionary, I've been creating a brand voice guide for myself. (The cobbler's kid is finally getting shoes!)
And it was causing a lot of angst, because there's such a disparity between some of my content. Am I this, or am I that? Is my voice this type, or is it that?
Then I did a Voice Finder session with Justin Blackman, the kind I'll be doing for my own clients in the future.
It was astonishingly insightful and, strange as it sounds, intensely therapeutic.
What's been happening is I had beliefs about what I had to be, how I was supposed to sound... and that was coming out in my writing. I've been unconsciously mirroring other copywriters I follow. I've been trying too hard.
And I wasn't being true to myself, which was diluting my message and tripping up my business development in so many different ways.
All that's going to change.
Watch this space, and you'll see with your own eyes what happens when you spend time digging down to understand what your brand is really about.
What happens when you remind yourself that the ultimate best practice is not to look outwards, but inwards.
What happens when you stop worrying so much about the opinions of people who will never be excited about your offer, and instead lean in to those who love what's unique about your brand/product/service.
Breaking up with old assumptions,
Chavy