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A brand getting creative with their opt-in pop-up? Yes, please.
This is from Fat Koi, a new brand selling durable gear for outdoor enthusiasts. Thank you, Justin Blackman, for putting this on my radar.
It's fabulous. But imagine if Fat Koi got creative with more than just the pop up.
What if ….
….their opt-in offer was creative, too?
Then they might fill their list with a lot more people; people who aren’t ready to buy just yet, but probably will be in the near future.
What could they do instead?
A info lead magnet - or as I’ve been calling it, future buyer magnet - that solves a small but urgent problem that bothers their ideal customer.
Since they sell durable gear for outdoor enthusiasts, here are some possibilities:
- How to cut weight on short outings without compromising safety
- How to layer for variable weather without sweating through your base layer
These would attract exactly the kind of person likely to love their brand and want their stuff. And it would ensure that even if that person isn’t ready to buy right now, they will be on Fat Koi’s email list and keep hearing from them. So when they ARE ready to buy - they won’t even think of looking at a competitor.
Those lead magnet ideas above? I didn’t just grab them out of thin air. They’re based on the specific process I use to create lead magnets that will be irresistible to the right person, and will get high-quality leads onto your email list.
In my upcoming live cohort, I’ll take you through the process I use to create such irresistible future buyer magnets, and give you personal feedback as you create yours.
All it takes is $99 + a few hours of your time.
Registration closing tomorrow —> chavyhelfgott. com/future-buyer-magnet
Chavy
PS - I put up a quick sales page with all the details and arguments, so even if you clicked already, you can click again for something new :) --> chavyhelfgott. com/future-buyer-magnet