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Every day, Google Photos delights me with snippets of memories of "x years ago this day."
Let's give you the insider scoop on what popped up today.
One fine winter day, Mommy was puttering about the house doing her thing, pleased to hear the sound of 3 children playing happily together in the bedroom (for once.)
(Ominous drumbeats....)
After some time, she hears the children calling excitedly, "Mommy! Come look!"
Mommy came to look.
And this is what greeted her ->
There was the four-year-old making her precarious way across a loft bed ladder connecting the two beds, cheered on by her two big siblings, who were waiting for their turn.
They were so proud.
"We turned our beds into a bridge! And look, we put boxes under it in case we fall."
So safe, right?🤦♀️
After a few deep breaths, it took all Mommy's self-control muscles to gently tell them that their creative but super-risky activity would have to come to an end.
(The daddy, who had come to see the spectacle, snapped the picture.)
So, you're wondering, how's she gonna turn this one into a sales pitch for her services?
😉
Sometimes, your customers use your products in ways you would never have imagined. Maybe even risky ways.
If you come across your product in the wild, in an unexpected setting or use case - grab it and amplify it. It makes a great story. It positions your product as the hero in an unusual story.
If I was the loft bed manufacturer, and came across the above picture, I'd quickly delete it and run to tell the product designer to make sure the ladder is built to remain securely attached to the bed. Because no parent wants a product that could endanger their kids.
But there are many, many use cases that can make your product look fun, fascinating, or desirable.
Maybe your drink or snack was used to help an intrepid mountain climber survive a grueling hike through Patagonia. Maybe a
Not sure how your product is used by your customers?
Ask them.
As part of Tell Your Story, I find ways to get your customers to tell you their stories. So we can build narratives and messaging that resonate, and make your product the hero in a fascinating drama.
So if you want to find the ways in which your product becomes the memorable centerpiece of a story - let's talk.
Mommying is not for the faint of heart,
Chavy