Mazel tov to him. And to me!

Congratulations to our lucky giveaway winner....

Yossi from Toveedo!

I am so excited to help him because we are Toveedo subscribers and my children love his platform.

But that's not the only excitement....

I also won a contest today! The CPC Creativity Contest, by Chany Paskes. I even got a fancy looking badge to prove it.

The challenge was to write ONE creative line selling the services of Expediting Plus - a demolition expediting service that cuts through mountains of red tape to get demolitions done before the deadline (an almost impossible feat in many cities!)

My winning line:

Here's what Chany had to say about it.

And here are my thoughts:

Last year, I had a notebook filled with multiple pages of scribbled ideas, thoughts and formulas. And I didn't win the contest.

This year, it was just my brain and one page with a few lines.

The difference? G-d wanted me to win :). But also - this year, I was coming off a month of sending emails to my list. Every. Single. Day. And not just any email, but a thought-provoking email designed to share marketing ideas and sell my strategy & copy services at the same time.

It exercised my brain. It forced me to think creatively without thinking too hard.

What's my point? Challenge yourself, and be consistent.
The payoffs will surprise you.

If you're looking for a way to bring consistent wins to your brand - emails might be the answer for you, too. Going all in on email will help you build a bond with your audience and sell your products without the constant costs of advertising.

Chavy Helfgott © 2026 * chavy@chavyhelfgott.com *Privacy Policy