Mazel tov to him. And to me!

Congratulations to our lucky giveaway winner....

Yossi from Toveedo!

I am so excited to help him because we are Toveedo subscribers and my children love his platform.

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But that's not the only excitement....

I also won a contest today! The CPC Creativity Contest, by Chany Paskes. I even got a fancy looking badge to prove it.

The challenge was to write ONE creative line selling the services of Expediting Plus - a demolition expediting service that cuts through mountains of red tape to get demolitions done before the deadline (an almost impossible feat in many cities!)

My winning line:

​Here's what Chany had to say about it.

And here are my thoughts:

Last year, I had a notebook filled with multiple pages of scribbled ideas, thoughts and formulas. And I didn't win the contest.
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This year, it was just my brain and one page with a few lines.
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The difference? G-d wanted me to win :). But also - this year, I was coming off a month of sending emails to my list. Every. Single. Day. And not just any email, but a thought-provoking email designed to share marketing ideas and sell my strategy & copy services at the same time.
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It exercised my brain. It forced me to think creatively without thinking too hard.
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What's my point? Challenge yourself, and be consistent.
The payoffs will surprise you.

If you're looking for a way to bring consistent wins to your brand - emails might be the answer for you, too. Going all in on email will help you build a bond with your audience and sell your products without the constant costs of advertising.

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Chavy Helfgott © 2026 * chavy@chavyhelfgott.com *Privacy Policy