New thing I'm doing

Here's something you don't know about me...

​

I read marketing related emails, articles and books in my free time. Like during my lunch break. I'm a bit of a nerd like that. (Even when my career was on hold, I still racked up hours of knowledge and ideas with such reading.)

Now YOU will get access to a lot of the knowledge I picked up during each week. In a fraction of the time, and without the inbox clutter.
​
Starting this week, I'll be sharing a weekly #FridayRoundup exclusively with my list, where I summarize the best things I've learned into quick, actionable, bite-sized pieces.
​
Here's just a sampling of what I'll be sharing:
​

• The most important thing you need to do on every ecommerce product page (​Rishi Rawat,​ Frictionless Commerce.)
• Two common form design techniques that are actually bad UI - even though everyone does it. (Adam Silver, Form Design Mastery)
• Why SEO is still needed in the age of AI, and how to ensure your site is the one users find in the AI (​Eli Schwartz​, The Future of SEO)
• How to disarm skeptical prospects so they’re open to your pitch (​Jimmy Parent​, Everyday Persuasion)
• How chasing short term profits can damage user loyalty, and three practical ways to avoid alienating customers while maximizing profits. (Nielson Norman Group)
• The best way to find out what other people REALLY feel (it’s surprisingly simple!), and how this can help you feel out the potential of a new product before launching it (John Bejakovic)
• Two upcoming workshops you need to know about

​
And more... It's only Wednesday :), and there's still more to be learned.

So make sure to open my email this Friday.

​

But I'm not done yet.

What I did here, in this email? You can do it, too (Punchinello funny fellow?)

Let your audience know what you do for them, and give them a little peek into what that means.

- You manufacture shoes and attend an expensive annual conference on improving shoe design? Share that with your audience, along with some insights you gained and how it will make your products even better.

- You sell plant-based shampoo and follow the best scientists in the plant-based industry? Drop tidbits of the newest breakthroughs to your customers, so they know you're on top of the game and looking to give them the best options available.

Don't hide your efforts. Share it. Because it's one more way to build a connection with your audience, increase their trust in you, and make them want to stick with you.

​

I'm all for sharing the bounty,

Chavy

‍