.png)
A couple of years ago, I was invited to give a brand strategy presentation at a small meetup of female entrepreneurs. Rather than giving a speech, I decided to have some fun.
Armed with a giant presentation notepad and a sharpie...
...I led the group through an interactive exercise where we wrote the brand name, tagline and messaging for an imaginary product.
I presented a hypothetical situation. If you were trying to sell a kit that helps bears and raccoons access locked trash bins, how would you do it?
The point of this exercise? To practice looking at things not from your own point of view, but from the view of your ideal target audience - who may be very different than you.
Here's what we came up with 😁
Further messaging:
Introducing - The Tin Bin!!!
Not only do humans cut down trees and ruin your habitats - they then have the audacity to lock you out of their trash bins!
That's why we've created The Tin Bin, a full service trash-bin lock-picking kit for all your trash foraging needs.
Your audience might not be as exotic as bears and raccoons. But, they might still be very different than you. And if you want to capture their attention, trust and loyalty, you need to approach the world from their perspective.
It's the only way you'll be able to talk in a way that makes them listen.
This is what Tell Your Story helps you do. Hit reply, and I'll help you figure out how your audience sees the world and what they really want.
Advocating for wildlife,
Chavy