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It is very, very hard to get people to take action. Even the ones who want to.
You've got to make it as simple and frictionless as possible for your customer to do what you want them to do.
What's the opposite of frictionless?
I'll tell you what:
The majority of ecom promo emails that land in my inbox.
Like the Father's Day email from a gift brand that I got this morning. Before I'd scrolled a single inch, I was hit over the head with seven categories. Cooking gifts. Geeky gifts. Outdoorsy gifts. Gifts under $50. Gifts for the dad who has everything. And it kept going.
By my count, there were 50+ links in that email.
Including a section at the bottom with non-Father's day related items "handpicked from my recent favorites."
What did that email want me to do? Everything.
So I did nothing.
The email right below it? Stacked nine category buttons into a single grid, plus four more "shop this item" links above it.
Pick a lane, friend!
These aren't emails.
These are mini websites in the inbox.
Problem is, when people open emails, they aren't in shopping mode.
The email's only job is to win ONE click and convert a passive inbox-scanner into an active site-visitor.
You give someone twenty doors when they're just browsing emails, they walk through none of them. They get overwhelmed and close out.
One open door, though? They might step through.
And this isn't just me being opinionated. Emails with a single CTA get 371% more clicks, and 1,617% more sales, than emails with a bunch of links.
One analysis of 229 million emails found that the moment you cross three CTAs, your click rate drops. That email clutter is costing you.
Don't feature ten products or even six. One product. One category. One collection. Maybe two. Absolutely never more than three.
You've got a lot to share with your customers? Awesome!
Don't cram it all into one monster email.
Instead, send more emails.
Four good, interesting emails per week with one CTA each will out-sell one email a week with twenty links.
So... here's MY single CTA. It's been a while since I reminded y'all about everything I do. Get a taste of all the money-making fun you can have with me here: https://chavyhelfgott.com/about
Keep it simple,
Chavy