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Google started putting AI summaries at the top of each search result.
Because that's what we want, right? The correct answer, at our fingertips, laid out in neatly written paragraph. So much simpler than scrolling through a few sites to find the answer.
We think that's what we want. We think it's what our customers want.
But maybe - that's not always true?
The classic advice is don't waste people's time. AKA, be super focused. Give them what they want as fast as possible. Don't meander off track because they'll lose interest.
Most sales focused marketing sees the world that way. Get them to the sale - the quicker the better. But I think it's not the healthiest way.
The healthiest way is to nurture a long-term relationship with your audience. Rather than focusing on getting them to a finish line - the focus should be on keeping people interested.
This is a distraction filled world. But people get distracted by things that interest them. So why not let them get distracted by your site, your emails, your content?
The way to do that is by building an interesting narrative filled with delightful little surprises that keeps them coming back for more. So when they're ready to make a purchase, they end up in the right place - your site - instead of on a competitor site.
The easiest way to build that narrative? Through consistent story-driven emails. And that is what my Email Infusion will give you: a framework for starting and maintaining an email based narrative for your brand.
Email Infusion includes:
If you want to get your potential customers spending their distracted moments on your emails - let's talk.
Making distraction profitable,
Chavy