.png)
You know when you TRY too hard to do something, and it backfires?
Like if you're trying to pry out something that's stuck and you pull so hard that it flies across the room, hits someone in the face, and breaks.
Or you're trying to get someone to like you, so you obsessively fawn over them and compliment them - until they avoid you because it's so annoying.
Or you're attempting to get your kid into bed because you're exhausted, and they sense how badly you want them in bed, so they put up the biggest fuss ever...
Yeah. It happens to all of us. And you know where we tend to do it most? When we're trying to drum up sales.
"Well, you have to sell in order to get sales, right?" says you.
True. But there's more than one way to sell.
Just like gently jiggling the item that's stuck will be more effective than a rough yank, and slowly creating a relationship with someone you like will work a lot better than aggressively chasing after them - thoughtful and honest selling can bring in a lot more sales than desperately chasing after buyers.
One of my readers experienced this recently. She was contemplating an honest and open approach to selling a new service, and my first daily email gave her the final push to go ahead with it. And here's what happened. In her words:
"I found my little biz at a crossroads. I wanted to profit more and needed something new... Instead of trying to do "professional" marketing, I chose to write a natural (entertaining!) email to my friends with an honest explanation about where I'm at right now and how I want to move forward with this new idea... here I am 40 days later, after profiting 300% more than average this December!"
300%. That's a big number.
Obviously, it wasn't just the email. She had clearly created a great offer that people wanted. But the email got the ball rolling for her.
Here's something you can try - on your own, without paying a penny - to replicate such results for yourself.
Choose a single product you would like to promote. Create a plain text email, no graphics, explaining your honest reasons why you really think the product is great. Maybe add a personal story, either your own or a customer's.
And watch what happens