Sometimes I wonder what they're thinking

This is what my promo inbox looks like today:

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Really original stuff in there, huh?

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[FIRST NAME GOES HERE], this is your competition.

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Do you see how easy it is to stand out? All you need to do is NOT write Subject Lines With Capital Letters That Say Some Version Of:

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Sale! LAST DAY! 25% Off! Sale! Extra! Flash Sale!

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It boggles my mind sometimes. These are big companies. Macy's. Skechers. Stuhrling. Pottery Barn. If they invested a little - just a teeny, tiny bit - in their email marketing, it could mean millions more for them.

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But hey, their mistake is your gain.

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All you need are subject lines like:

• Cranberry pie won't feed your curls
• If you're the last minute type
• We think your accountant will like these
• Take that, stubborn fine lines
• Patience pays off, [FIRST NAME GOES HERE]

Those are just a small sampling of high-performing subject lines I've written for clients.

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When everyone else is zigging, just zag a little and you'll stand out. And make more sales.

​Wanna try it for yourself? It's not that hard. What's a fun phrase related to the product you're selling? What would you say to your friend when discussing the product?

​Now throw out the "Look At Our Latest Items" subject line and replace it with that phrase.

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Or, you can just have me do it for you. Subject lines are my fun time. Also the body copy.

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Hit reply and let's get started,

Chavy

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