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There are many admirable traits exhibited by the greatest Jewish sages and righteous people. But there's one specific one I want to focus on.
Whenever you find these great people “between tasks” - they won't be idling, scrolling through their phone (most have talk-only flip phones) or staring into space.
They will be learning Torah or praying. Waiting for the wedding ceremony to begin? Long line at the doctor? Open the holy books. Because in Jewish belief, Torah study and prayer literally keeps the world in existence and has a direct impact on things happening around us. This means every moment spent in study or prayer is a priceless endeavor.
In fact, there is a story told of a scholar who made sure to study the Talmud whenever he had a small five minute wait - and he completed the entire Talmud that way.
(In case you're not familiar with it, the Talmud consists of 2,711 extra-large double sided pages of complex legal and philosophical debates. Written in a mixture of Biblical Hebrew and Aramaic. A basic read-through takes at least 1500 hours.)
We often don't realize how much we can accomplish in small periods of time. The assumption is that something that big, something that impactful, MUST require a huge commitment of time over a long period.
But the truth is that you can do an awful lot in a small amount of time, if you utilize the moments wisely.
This is why my core offer - Dynamite Selling - has a turnaround time of 72 hours.
Your business is sustaining you and your family. And that is a cause worthy of respect and timeliness.
So from the moment I have all the information needed, it takes just 3 business days to get a basic brand messaging, a tagline + 3 ad campaign ideas (or a welcome email sequence).
Not weeks. Not months. Not tens of back and forth meetings. Because when each minute is used with intent, a lot can be done in a short amount of time.