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Facts are facts, right?
Either something is true, or it isn't. At least, that's what we've been conditioned to believe.
In our brains, a FACT means a hard as rock, unchangeable thing that is just true. Mars is a planet. There are billions of stars in the sky. Polaris will always help you navigate to true north.
Hold on just a minute there. 'Cuz guess what? That last fact - about the North Star/Polaris? - it's not quite true.
Maybe you're better informed than I am, but I was quite shocked when I learned this while reading a magazine article. The North Star is NOT directly above the North Pole (almost, but not quite), and more importantly, 2000 years ago it was so far from the axis it couldn't be used as a guide at all!
Earth's axis of rotation wobbles as it spins. To see what that means, watch a spinning top that's not perfectly upright. The handle of the top (the "axis") spins and makes a circle - at a much slower speed than the body of the top.
It would take 26,000 years for Earth's axis to make a complete circle. As the axis wobbles ever so slowly around, the celestial pole (that point in the sky directly over the North Pole) also wobbles. And as it moves, it sweeps past different stars - which means that sometimes there's no bright star over the North Pole at all. This is why we only begin to see references to Polaris as a navigation device about 1000 years ago.
Why am I talking about this?
Because we all sometimes resign ourselves to "facts", about our lives, about the world, about our business.
I know I did this. Seven weeks ago, I was convinced that my career had stagnated so deeply it would take something HUGE to get it back on track. A $20,000 mastermind. Getting myself onto a bunch of podcasts. Completely revamping my website.
Then my "fact" turned into fiction when all it took was $20/month and 40+ days of short emails to my tiny list.
Maybe there are facts you tell yourself about your business.
"We've got to increase our Google ads spend. We need to run more sales. We need to hire that pricey business consultant."
Or maybe your facts sound like this.
"We're just a small, boring brand. No one would get excited over us. There's no way we can ever become one of those fan-loved brands with a loyal following."
I'm here to tell you that as sure as Polaris wasn't always the North Star - the things you believe about your brand aren't facts either. They're circumstances, and they can change more easily than you think.
Maybe it can be as simple as learning how to Tell Your Story, so you can speak to the right people in the right way.
Here's what you get out with a Tell Your Story package:
Here's to making your brand as bright as Polaris,
Chavy