The very busy founder

Early one morning, a wind of Helfgott reached a DTC founder across the internet. A thin thread of story trailed from his mind. The man landed on a page somewhere in his site and began to spin a web with his story thread.

“Clicks! Clicks!” said the PPC agency. “Want to try display ads?” The founder didn’t answer. He was very busy spinning his story web.

“MMS! MMS” said the SMS marketer. “Want to run a drip campaign?” The founder didn’t answer. He was very busy spinning his story web.

“Chat! Chat!” bleated the chatbot provider. “Want to run some intent recognition?” The founder didn’t answer. He was very busy spinning his story web.

“Visuals! Visuals!” said the design agency. “Want to fix your logo?” The founder didn’t answer. He was very busy spinning his story web.

“Celebrity! Celebrity!” cried the influencer. “Want to roll in fame?” The founder didn’t answer. He was very busy spinning his story web.

“B-roll! B-roll!” barked the video agency. “Want to make a product video?” The founder didn’t answer. He was very busy spinning his story web.

“Keywords! Keywords!” called the SEO guy. “Want to create some backlinks?” The founder didn’t answer. He was very busy spinning his story web.

“Look who came!” crowed the CMO. “Want to catch a perfect customer?” And the founder caught a loyal fan in his story web… just like that!

“Who? Who?” asked the competitors. “Who built this beautiful story?” The founder didn’t answer. He had fallen asleep. It had been a very, very busy day.

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Build that story web first. Focus on the tactics after.

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That's my story,

Chavy

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