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I posted on LinkedIn about the topic I raised in my last email - the dangers of sending entirely image based, heavily designed emails.
One guy (a brand designer & creative director) commented: "Might be the dumbest thing I’ve read all day."
Ooof! Time to crawl into a hole and nurse my shame?
Maybe. Maybe not.
Because here’s what everyone else had to say.
Malkie Skolnick, founder, The Bold Edge (design and marketing course) - "Agreed 100%. I only see images on my computer. They would have my attention so much more if they include some idea of what those lines are going down the email."
Leah Gottheim, VP of Kosher.com - "Yes! I still can't believe the number of times I have to explain to advertisers sending me image based email blasts to run, that they need to include text! Many people have images set to automatically block for security reasons (outlook and fastmail do this by default, probably others too) and its just foolish not to add text- for no extra charge to reach more people."
David Ashton, Associate Creative Director at Lumen Technologies - "Oh man, I did this once at a job. Opened our beautiful emails in outlook, hit "Turn off images" and bam, "Here's what our customers are seeing.
We completely redesigned our email templates and saw clicks / engagement jump pretty quickly. Plus, we could make the emails way quicker, cause it didn't require a designer to layout the entire thing. WIN WIN."
Now, this might go against everything you believe.
You, too, might think this is the dumbest thing you’ve read all day.
After all, the biggest brands in the world send heavily designed, image-focused emails.
But....
Consumers are telling you what they like and respond to and experienced email marketers are telling you what works.
Less design. More message.
If the idea of "seeing clicks / engagement jump pretty quickly" on your emails sounds interesting, hit reply.
I'll respond with five sentences explaining exactly how I'll do this for you, what the investment is - and most importantly, my guarantee that ensures your ROI.
Give it a shot,
Chavy