.png)
What’s the most important thing you need to succeed in any business?
A great offer? A marketing plan? Good customer service?
Of course you need all of those.
But what’s the common factor behind all of those? What is it that allows you to create a great offer, share it properly so you can acquire customers, and provide customers with the right help so they stick around?
Customer empathy. THAT is the real underlying foundation behind every part of a successful brand.
In his recent newsletter, Eli Schwartz of Product-Led Seo wrote, “The most underrated characteristic for anyone in SEO isn't technical prowess or keyword mastery—it's customer empathy.”
He went on to explain that constantly chasing shifting algorithms to put in the right amount of the right keywords is not the way to improve your SEO.
What is the way? By anticipating and understanding exactly what it is that your ideal customer is looking for when they search. And creating content that will help their very specific needs.
As Eli explains, this is why Reddit comes up high in almost any Google search. Because on Reddit, there is very likely a discussion about exactly the thing you’re asking about.
Understanding your customer is the single most important part of building your business. Once you know what they really want, you can:
And acquiring empathy for your customers can only happen if you talk to them. Which is why collecting honest reviews and interviewing clients/customers is something every business needs to do on a regular basis.
It’s the only way to make sure you can shape your business and marketing around the true needs and desires of the people you want to attract.