I have this thing for writing parody poems.
It started as a love for poetry in general - as a teen, I churned out multiple poems every year. But after I started working, got busy with marriage and kids, it kind of fell to the wayside.
Then in 2018, a friend decided to run a campaign for her non-profit exclusively on LinkedIn. I came up with a cute little parody of "The Blind Men and The Elephant" to help her out. Here's an excerpt:
It was six types of LinkedIn chaps
To networking much inclined
Each went there to learn (and earn)
Knowledge gain and clients find
Each one sure that he’d succeed
And get some good deals signed.
The First approached his LinkedIn,
Like a teenager at the mall
Messaging hither, thither and yon,
Pitching to one and all
And said “Bless me, but LinkedIn
Does not work well at all!"
It was fun, and I wanted to do it again. One day, inspiration struck and I wrote this:
Stopping in my Room on a Hectic Evening
Whose kids these are I think I know.
I do not want to see them, though;
They won’t catch me escaping here
If I’m quiet when I go.
You readers all must think it queer
To hide from my own kids in fear
Sneaking a bite of chocolate cake
Listening out with half an ear
But you don’t know what motherhood takes
It’s full of love, but there ain’t no breaks
And you’re so tired you want to weep
So escape you must for sanity’s sake
My children are lovely, good and sweet,
But I have a spirit I need to keep,
And miles to go before I sleep
And miles to go before I sleep
And then it just became a thing. Every once in a while, I'll treat my followers to a fun little parody. If you've been following me for a while, you've probably seen some of them.
I've created parodies of:
Every person has a quirk or two that becomes "their thing". But really, brands can have them too. And it can be a way of forging a deeper bond with potential customers.
"Oh, that's the company that sends those emails... that has those laugh-out-loud product descriptions... that features random facts on their bottle covers."
Fleshing out a brand's quirk is the kind of thing we discover when we're developing your messaging guide.
Wanna find your quirk? Reply to this email with the words "Tell Your Story."
Oh, the brand that we'll build,
Chavy