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Writing an email every day leaves you little time for making sure each one is perfect.
And I kept noticing little typos and errors in my emails - after I’d sent them out. So I figured, let me download Grammarly to help me out here.
I did that two days ago.
But here’s the thing. Grammarly is a robot. It follows the rules. Exactly.
I knew this and wasn’t planning to “listen” to everything Grammarly told me. Yet I found myself doubting myself in many sentences I would have just happily sent out before Grammarly highlighted them as problematic.
So I listened to Grammarly. Too much.
Result?
One reader responded to yesterday’s email with this question - “Is this AI copy?”
Ouch.
You see, Grammarly doesn’t know about creative license, about voice, about the complexities of human speech. It only knows what is “right” based on the loads of information that has been fed to it about English grammar.
And much as I like my own voice, Grammarly was so CONFIDENT in how wrong my sentences were that I started listening to it against my intuition.
So yesterday’s email, and the one the day before? They were kinda voiceless.
I removed Grammarly from my browser this morning. And I feel relieved.
Now this email might have some errors. Probably does. But I’ll choose these errors over losing my voice, any day.
Not sure what your brand’s voice is? I can help you find it. So your customers will stop feeling like they’re talking to a company, and start feeling like they’re talking to a human.
Why should you care what they feel like? Because it will be good for your bottom line. Humans connect to other humans - and when they feel connected, they interact more. And the more they interact, the more chances you have to close that sale.
I love a good voice hunt,
Chavy