CHALLENGE

A new yoga and pilates studio needed powerful launch ads and animation video scripts to set the brand tone and fill up their classes

DELIVERABLES

Copy for launch ads and animation video scripts

HOW I DID IT

I did extensive market research in their local community to understand what would drive their audience. Based on this, I built a campaign on the concept of "Move here. Function everywhere.", highlighting to the busy women in their audience that a class here would enable them to keep up with their hectic schedules.