CHALLENGE

Turn people's interest in Fuller Brush history into a sales magnet

DELIVERABLES

Research brief, About Page Copy, category descriptions

HOW I DID IT

I wrote the about page as if I was a friendly old-time Fuller Brush salesman, drawing readers into the story, all while drilling in the message that Fuller products are incredibly high quality, environmentally friendly and American made. I then translated that voice into category descriptions that went beyond just giving dry information to pull the reader in and bring the brand alive.