CHALLENGE

Create a brand that turns Jewish holiday shopping into an exciting, family centered experience.

DELIVERABLES

Brand voice and messaging, web copy, email and social marketing, basic SEO strategy

HOW I DID IT

I wanted to bring to life the idea that holidays are about a lot more than shopping lists and to-do tasks. They're about creating moments that stay with your kids forever.

So I created a mascot family - the Chagim family. (Chagim is the Hebrew word for holidays.)

​When you visit the new site, you're not just browsing products. The shopping is still there – everything you need, all in one place. But it's wrapped in stories, ideas, and yes, a healthy dose of humor, brought to you by a very relatable mascot family that's just like yours.

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