CHALLENGE

Help a new non-profit articulate their goals and values to attract high-level philanthraphic donors.

DELIVERABLES

Voice and messaging guide, pitch deck and landing page

HOW I DID IT

After isolating the desires and goals of KEM's target donor audience - high net worth religious Jews seeking to create a legacy, and Jewish foundations concerned with Jewish education - I created a detailed voice and messaging guide to shape all KEM's communications. Using this guide, I wrote a pitch deck and fundraising website aimed at soliciting show sponsors.

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